The agri-business industry is diverse and globally significant. It includes business activities ranging from small manufacturers to large multinational companies both upstream and downstream of the agricultural production. During the past decade, this primary economic sector has been undergoing immense changes that have affected every aspect of the industry.
There has been extensive consolidation of primary producers and global agribusiness alike.
The influence of international organisations such as the World Trade Organization (WTO) and regional trading agreements such as the North American Free Trade Agreement (NAFTA) and the European Union (EU) has had a significant impact on agricultural support and trade. Improved competitiveness is the key to success. Whether operating in the public or private sector, domestic or international, small or large, all organisations benefit from the ability to respond to changes effectively and strategic planning and management.
This module aims to examine the practical effects on the various agri-business industries of the multiple factors at play in this increasingly international marketplace and equip students with the knowledge and skills necessary to manage and lead an organisation at the strategic level.
By the end of the Strategic Management for International Agribusiness course, participants will be able to:
• Appraise the underlying concepts and apply the principal analytical techniques of strategic management to the agri-food sector in an international setting;
• Review the critical issues of importance impacting international agri-business industries; assess complex global agri-business industry environments; for example, digital development and business innovation;
• Evaluate and refine the strategies of agri-business organisations involved in international business;
• Critically assess the impact of less tangible factors, including organisational culture, reputation and business ethics on strategic decision-making;
• Determine appropriate strategic directions taken and develop a plan of implementation incorporating original but realistic tactics.
Course Provider: Harper Adams University
Course Date: This course commences each January
Course Delivery: 4 Days Campus Workshops
Course Fee: £1200.00